Choose the winner before you launch
Test different options and see what consumers prefer.
Test products, content and ideas with consumer feedback - and know what works before you launch.
How testers see your photos

Test different options and see what consumers prefer.
Know what works before putting your ad budget behind it.
Turn more clicks into sales and make your ad spend work harder.
Test products, packaging, concepts and ideas before you commit.
Use consumer feedback to make smarter, data-backed decisions.
Turn consumer feedback into smarter choices, stronger launches and better results with HeroSwipe.
Upload your products, images or ideas and choose what you want people to compare.
People compare your options in environments that mirror Amazon, Temu, Booking and more.
Turn test results and consumer feedback into actionable market insights.
Be among the first to validate your product content with real consumers when Hero A/B goes live.
Start with a single test or choose a monthly plan that scales with your testing needs.
A single test. No subscription.
For sellers validating products regularly.
For teams testing at scale.
For agencies and high-volume teams.
*Prices exclude VAT and applicable taxes. Monthly plans are billed monthly and can be cancelled anytime.
Need more responses? Add extra responses anytime - without changing your plan.
100 responses - €79 · 1,000 responses - €699 · Save 12% · 5,000 responses - €3,149 · Save 20%
Hero A/B lets you compare products, images, concepts and ideas with real consumers before making important business or marketing decisions. Instead of guessing which option works better, you can use consumer choices, feedback and behavioral data to make data-backed decisions.
Hero A/B goes beyond comparing images. You can test product images, purchase intent, products and variants, packaging, branding and logos, ads and creatives, product concepts, and run broader market research. From “Which image works better?” to “Which product would you buy?” - turn consumer choices into data.
Create a test, upload the options you want to compare and choose the testing environment. Consumers compare your options and share their preferences. You can also add additional questions to better understand why they made their choice. Once the test is complete, you can analyze the results and use the data to decide what works best.
You can choose from different marketplace and platform environments for your test. Each environment is designed to mirror the look and shopping experience of the selected platform, so testers evaluate your products and content in a realistic context - just as they would while browsing the actual marketplace. Available environments include Amazon, Allegro, Temu and more.
No. Tests are conducted within HeroSwipe in environments designed to mirror the context and experience of selected marketplaces and platforms. This allows you to evaluate different options before publishing them or committing marketing budget.
Your tests are completed by real testers from the HeroSwipe community. Their choices, feedback and behavior provide real consumer insights that help you understand which option people actually prefer.
Behind HeroSwipe is a team with a track record in marketplaces, performance marketing and systems that scale. Several e-commerce businesses built, grown and sold.
Meet the teamPartners and backers
Run your first test this week and find out which image has been doing the work all along.