Hero A/B

Test products, content and ideas with consumer feedback - and know what works before you launch.

  • A/B test your product photos with real shoppers.
  • Publish straight to your marketplace.
  • Validate products, concepts and ideas with consumer feedback.
  • Test in environments that mirror Amazon, Temu, Booking and more.
  • Choose what works based on data, not guesswork.
HeroSwipe app on a phone showing two product photos side by side for a tester to choose from

How testers see your photos

Test environments

Amazon
Allegro
Temu
Empik
Airbnb
Booking.com

Coming soon

TikTok Shop
Walmart
Shopify
WooCommerce
More soon

Choose the winner before you launch

Test different options and see what consumers prefer.

Test before you spend

Know what works before putting your ad budget behind it.

Better conversion. Better ACoS.

Turn more clicks into sales and make your ad spend work harder.

Validate before the market does

Test products, packaging, concepts and ideas before you commit.

Let the data decide

Use consumer feedback to make smarter, data-backed decisions.

Validate before you launch

Turn consumer feedback into smarter choices, stronger launches and better results with HeroSwipe.

1

Choose what to test

Upload your products, images or ideas and choose what you want people to compare.

2

Let people choose

People compare your options in environments that mirror Amazon, Temu, Booking and more.

3

Analyze

Turn test results and consumer feedback into actionable market insights.

HeroSwipe dashboard with A/B test results and the share of tester preferences

Join the Launch

Be among the first to validate your product content with real consumers when Hero A/B goes live.

Questions & Answers

Hero A/B lets you compare products, images, concepts and ideas with real consumers before making important business or marketing decisions. Instead of guessing which option works better, you can use consumer choices, feedback and behavioral data to make data-backed decisions.
Hero A/B goes beyond comparing images. You can test product images, purchase intent, products and variants, packaging, branding and logos, ads and creatives, product concepts, and run broader market research. From “Which image works better?” to “Which product would you buy?” - turn consumer choices into data.
Create a test, upload the options you want to compare and choose the testing environment. Consumers compare your options and share their preferences. You can also add additional questions to better understand why they made their choice. Once the test is complete, you can analyze the results and use the data to decide what works best.
You can choose from different marketplace and platform environments for your test. Each environment is designed to mirror the look and shopping experience of the selected platform, so testers evaluate your products and content in a realistic context - just as they would while browsing the actual marketplace. Available environments include Amazon, Allegro, Temu and more.
No. Tests are conducted within HeroSwipe in environments designed to mirror the context and experience of selected marketplaces and platforms. This allows you to evaluate different options before publishing them or committing marketing budget.
Your tests are completed by real testers from the HeroSwipe community. Their choices, feedback and behavior provide real consumer insights that help you understand which option people actually prefer.

See all questions and answers

Built by people who've sold the stuff

Behind HeroSwipe is a team with a track record in marketplaces, performance marketing and systems that scale. Several e-commerce businesses built, grown and sold.

Meet the team

Partners and backers

Microsoft for Startups Google for Startups NVIDIA Inception Cloudflare for Startups Claude for Startups

Your next bestseller is already in your photo folder

Run your first test this week and find out which image has been doing the work all along.

Join the launch. Get started with HeroSwipe.